About 75-85% of the new visitors to new website come through search engines – making it imperative to optimize your website for these very search engines. In other words, Search Engine Optimization (SEO) is the process of making your website “search engine friendly”.
Various analysis says, it is known that visitors sent to your website by search engines are genuine and prospective customers who spend a significant time on your website and visit the maximum number of pages. If your website carries adequate information about your products and services, your business visitors generally send you online enquiries.
In this competition world thousands of businesses website adds products and services related pages every day. And, every business hopes to feature prominently among the Search Engine Result Page. Whenever a prospective buyer seeks information about a particular product or service, a website correctly optimized for those set of search phrases, ranks prominently.
Search engines are complex algorithms known as spiders, robots or crawlers. Simply put, these are software used to check your website for understanding its content, evaluating its relevance and adherence to search results standards, etc. They then save these results into a large proprietary databases. Every time there is a search query, the search engine retrieves your website information from the database and presents the same to the user.
Based on our experience we understand how search engine spiders behave when selecting your site and ranking it higher for a given search. While top search engine listings cannot be guaranteed, following a systematic process based on certain ground rules can ensure that you obtain prominent ranks in 90% of the cases.
At IT Stairway inc., our aim is to make your website so powerful that it can reach out to your potential customers as soon as they search for your products and services.
Process we follow
We follow a International standard technical structured and process for creating search engine friendly websites. This involves presenting designs, codes, content and tags in such a way that search engines can easily understand and list them. This helps them to present the same on relevant Search Engine Result Pages.
To being with, we understand your business and its products and services that help you generate keywords for your business. Using this list of keywords and certain technical tools, we suggest alternate / additional keywords.
Once the keywords list is finalized, our technical team takes over and follows the website designing guidelines laid down by search engines. We also incorporate the same for content, images and coding.
Most popular search engines have specific website submission guidelines – it is a way to let them know that your new website is ready to be listed. Our team manually visits these search engines submission pages and ensures that your website is registered with them for evaluation.
Some golden rules to attract more visitors and generate new business queries are: